The Codes of Gender

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Our World

Various international presentions are featured through satellite uplink.

No Measure of Health

No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”

Pitch People

The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Turtle Power: The Definitive History of the Teenage Mutant Ninja Turtles

In the spring of 1984, a strange new comic book sat beside cash registers in select shops, too big to fit in the racks, and too weird to ignore. Eastman and Laird's Teenage Mutant Ninja Turtles presented a completely original breed of super hero. It was too bizarre, too crazy. It broke all the rules and should never have worked. Until it sold out. Again and again and again. For 30 years. Now, peek under the shell and see how this so-called "happy accident" defied every naysayer to become one of the most popular and beloved franchises in the world.

Control Room

A chronicle which provides a rare window into the international perception of the Iraq War, courtesy of Al Jazeera, the Arab world's most popular news outlet. Roundly criticized by Cabinet members and Pentagon officials for reporting with a pro-Iraqi bias, and strongly condemned for frequently airing civilian causalities as well as footage of American POWs, the station has revealed (and continues to show the world) everything about the Iraq War that the Bush administration did not want it to see.

A Brony Tale

Vancouver-based voice artist Ashleigh Ball has been the voice of numerous characters in classic cartoons such as Care Bears, Strawberry Shortcake, Cinderella and more. When Ashleigh was hired to voice Apple Jack and Rainbow Dash for Hasbro's fourth series to use the My Little Pony name - My Little Pony: Friendship Is Magic - she had no idea she would become an Internet phenomenon and major celebrity to a worldwide fan-base of grownups. Bronies are united by their belief in the show's philosophy. This documentary gives an inside view of the Pony fan-world, and an intimate look at the courage it takes to just be yourself...even when that means liking a little girls' cartoon.

The Latino List

Documentary film interviews leading Latinos on race, identity, and achievement.

The First Ever Commercial for Cats

On Wednesday 27th January 1999, Whiskas Singles made advertising history. The first-ever commercial for cats was shown on British TV. The results? Thousands of cats across the length and breadth of Britain jumping, staring and listening. (Apart from the ones who completely ignored it.) Even cat owners enjoyed the ad. It was splashed across the national press and TV and made the news as far away as Australia and the US. Now it's on video, along with an explanation of how the ad works and reactions from both cats and owners. Watch it with your cat and see what he or she thinks. (In our tests, 8 out of 10 preferred it.)

British Sitcom: 60 Years of Laughing at Ourselves

Documentary celebrating the British sitcom and taking a look at the social and political context from which our favourite sitcoms grew. We enjoy a trip through the comedy archive in the company of the people who made some of the very best British sitcoms. From The Likely Lads to I'm Alan Partridge, we find out the inspiration behind some of the most-loved characters and how they reflect the times they were living in.

Behind the Screens, Hollywood Goes Hypercommercial

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Information Violence

The Green Girl

A feature-length documentary about Star Trek's iconic original Green Girl, Susan Oliver: Prolific actress of the '50s - '80s, original member of the American Film Institute's Directing Workshop for Women, record-setting female aviator; Tragically taken by cancer in 1990. With over 120 major acting credits in film and television, Susan Oliver was literally a household name in the 1960's. She set a number of world records as a pilot and was one of the only women directing major TV shows in the 1980's. And yet many people don't even remember her name today. It's time to remember Susan Oliver...

Chacrinha: Eu Vim para Confundir e Não para Explicar

Chacrinha's legacy on TV and excerpts from his personal life are revealed through testimonials and archive images, which tell the story behind the cameras, the behind the scenes that consolidated a new way of communicating Brazil and the facets of a man who is one of the most interesting contemporary characters on the national cultural scene.

Helvetica

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

X-Rated: The Ads They Couldn't Show

Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.

Happy Birthday Mr Bean

A celebratory documentary looking back at the 30 years since comedy legend Mr Bean landed on our screens. This documentary explores the magic behind this unlikely hero.

UFO's Are Here!

Australian-made film with Steven Spielberg, Stan Deyo, Stanton Friedman, Dr. Alan Hynek, Jacques Vallee, Ken Arnold, Betty Hill and Ray Palmer (publisher of the Shaver Mystery). This rare TV documentary gave birth to The Cosmic Conspiracy and contains clips of the first episode of Star Wars and Jaws.

Art & Copy

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.